Kawaii Goodies for the Young at Heart

If kawaii cats make you smile, you probably are a big kid at heart. (=^w^=)

Hi, I'm Irene, the artist and owner of Irene Koh Studio where you'll find clothing, accessories, stationery and more with absolutely adorable designs that celebrate who you are and what you love.

Working from my kitchen | Irene Koh Studio

My Story

When I was young, my dream was to work in an ice cream shop. In my young mind, that was the best job in the world because people were always happy and smiling when they received their ice creams.

Somehow, I ended up in the financial services industry, doing stressful "adult stuff" like equity trading, banking, and investor relations. Fortunately, art offered me a sanctuary where I could drop the pretense of a serious adult and feel safe letting my inner child go wild.

Happiness is when you're free to be yourself!

Kawaii Cat Gray-gray

In 2019, a group of artists at Instagram started an art challenge to do daily illustration based on "word of the day" for seven consecutive days. Instead of making individual artworks for each word prompt, I created a story of a cheeky kawaii cat, named Gray-gray.

Gray-gray the Kawaii Cat | Irene Koh Studio

The world is not perfect. Everyone is fighting their own battles. Sometimes, all we need is something to make us smile.

Many people told me my art makes them smile. I took the courage and left the financial services industry to work on my creative business. In 2020, I set up my own online kawaii shop to spread happiness.

In my kawaii world, every creature is free to be who they are and pursue what they love. There's no prejudice - everyone is treated with kindness and respect, regardless of their differences.

Childhood dream come true

Although I can't deliver the kawaii goodies to customers and witness their happiness personally, many of them shared their happiness with me when they receive their packages. Some even send me photos of their smiling faces.

Now I have a Happy Customer Gallery full of customers' smiling faces. Irene Koh Studio is my "ice-cream shop" in real life! 

My art has brought happiness to thousands of "big kids" around the world. I hope the kawaii goodies that will brighten up your day too, even when the going gets tough.

Go ahead and browse the shop, I am sure you'll find something that makes you smile.



Professional Bio

Photo of Irene Koh and Kawaii Cat Gray-gray

Irene Koh is an artist and creative entrepreneur who specializes in kawaii illustration. After working in the financial services industry for over two decades, she took the road less traveled to become a full-time artist and established Irene Koh Studio. Her online kawaii shop offers lifestyle products, such as clothing, stationery and accessories, all adorned with her super cute designs.

Irene's adorable and inclusive art has delighted thousands of fans and customers from all over the world. Her signature Kawaii Cats Pride Collection is widely recognized in the LGBTQ+ community. Besides managing her eCommerce stores, she licenses her art to other companies, such as Amazon. Her designs have generated multiple six-figure revenue for her art-licensing clients.

She is available to comment on topics such as design & illustration, creative entrepreneurship and mid-career switch. Irene lives in Singapore with her husband.